IDENTITY, BRANDING, PACKAGINGModern Good evolved and extended the Newburgh Brewing Company brand with the creation of the Cream Ale can packaging. The first mass packaged product by Newburgh Brewing Company it was imperative to create packaging that presented the Newburgh Brewing Company brand powerfully in the ultra competitive independent brewing market place. The result garnered first place nationally in CNBC’s “Battle of the Beer Labels” as well as first place the following year in USA Today’s “10 Best”.
Matthew Bouloutian
Matthew Bouloutian
http://www.cnbc.com/2015/04/07/americas-best-loved-beer-label-stands-out-by-design.html
https://processandskillsdotcom.wordpress.com/?s=newburgh
http://www.cnbc.com/2015/04/06/most-loved-beer-label-goes-to-newburgh-brewing-co.html
https://thisiswhyimdrunk.wordpress.com/2015/05/08/in-search-of-americas-most-loved-beer-label/
https://www.usatoday.com/story/travel/2016/03/07/10best-readers-choice-beer-winners/81426170/
What truly sets Modern Good apart from its peers is it’s ability to work with a client. For us at Newburgh Brewing, Modern Good expertly shepherded us to a finished product that was truly second-to-none. From the original creation of our Purple Heart themed logo, to our iconic Cream Ale can. Modern Good created a theme and a vision for our company without us even realizing it. And they expertly took our opinions, recommendations, and ideas, and seamlessly weaved them into our overall image.
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Paul Halayko
President and COO
