BRANDING, REPOSITIONING
THE PHILLY POPS
A NEW LOOK THAT POPS!
OVERVIEW
After 35 years, The Philly Pops was reconsidering its identity, brand, and overall marketing strategy. The Philly Pops challenged Modern Good to reinterpret its identity through the creation of the 2014-2015 season show identities and brochure. Our solution achieved an elegant, bold and lighthearted effect through the design of 6 show posters and a colorful golden brochure presenting all the shows with sophistication and style on one side for easy reading and information retrieval. This solution set the new tone and direction for the Pops.
CREATIVE DIRECTION
Matthew Bouloutian
DESIGN
Matthew Bouloutian
ONLINE
http://www.phillypops.com/
GOOD WORDS
“With a tight deadline, Modern Good, under the creative leadership of Matt Bouloutian, worked efficiently with the Pops management and deftly moved The Philly Pops identity into a brilliant and colorful new visual chapter with 6 dazzling show posters and a smartly designed brochure presenting the entire season in a single glance. Modern Good is a brand smart studio.”
—
Louis Scaglione
Executive Vice President & Chief Operating Officer
Encore Series, Inc.
The Philly Pops
